SD

Saad Dar

VP of Growth & Partnerships Β· Baselane
πŸ“ Little Ferry, New Jersey (NYC native) πŸ’Ό Baselane Β· Rocket Realty Investors πŸŽ“ Duke Fuqua MBA πŸ”— LinkedIn 🐦 @SaadDarnyc πŸ“° Muck Rack
FinTech PropTech CPA Real Estate Investor BRRRR Strategy Ex-BCG Ex-Plaid

At a Glance

~20 Rental Units Owned
5+ Years as Investor
2 Active Companies

🎯 Sales Intelligence Playbook

Compiled buying signals, scope of authority, and outreach hooks specifically for a B2B SaaS pitch to Saad Dar at Baselane.

🟒 Strong Buying Signals (last 6 months)

$34.4M Raised Oct 2025
900%+ Growth since Series A
50K+ Customers
25M+ Rental Units Managed

🎯 Saad's Scope & Authority

As VP of Growth & Partnerships, Saad likely owns or strongly influences purchase decisions for:

  • Affiliate & partnership management Confirmed stack via job posting: Impact, ShareASale, Commission Junction. He owns the affiliate channel end-to-end.
  • Strategic / channel partnerships Hiring their first Partnerships AE β€” partner sourcing, CRM, and partnership analytics tools likely in market.
  • Growth marketing infrastructure SEM, PPC, content distribution, attribution, lead enrichment, outbound prospecting.
  • Sales enablement (for partner team) CRM, sales engagement, call recording/intelligence as they stand up their first AE function.

🧰 Known / Likely Tech Stack

  • Affiliate: Impact, ShareASale, Commission Junction Explicitly named in their open Growth Marketing Lead job posting
  • Banking infra: Plaid (high confidence) Saad worked at Plaid 2019–2021; Baselane built on similar fintech rails
  • Accounting integrations: QuickBooks Online, TurboTax Confirmed via Baselane support docs
  • STR data integrations: Airbnb, VRBO, Booking.com
  • Payments: PayPal, Cash App, ACH
  • ATS: Lever (jobs hosted at jobs.lever.co/baselane)
  • Recruiting consortium: Conversion Capital / Diagram Ventures portfolio job boards

πŸ˜“ Known Pain Points

Public complaints and gaps that could be reframed as positioning angles:

  • No mobile app yet "In development as of 2025." Web-only product is a recurring complaint in Trustpilot/Capterra reviews.
  • Banking reliability complaints Trustpilot reviews cite wire-tracking and account issues. ~17% of users give 3 stars or lower.
  • UX limitations Rent collection only days 1–28; users report inability to add tenant notes. Small UX gaps that drive churn risk.
  • Net-new partnerships function First Partnerships AE just being hired β€” no mature playbook, tools, or process yet. Greenfield opportunity to sell into.
  • Public CEO pain-point framing "Real estate investors don't want to be accountants…we're helping them save 5, 8, even 12 hours a week" β€” Mathias Korder, CEO. If your pitch ties to hours saved or eliminating manual work, mirror this language.

🏒 Org Chart Context

  • Mathias Korder β€” Co-Founder & CEO Public face of funding round. Quote-able on AI / hours saved.
  • Thorben Scheidegger β€” Co-Founder & COO Saad's frequent podcast co-host. Operations-side decision authority.
  • Jad Yaghi β€” Co-Founder, Engineering Tech decisions. Saad has co-presented with him publicly.
  • Saad Dar β€” VP Growth & Partnerships Your target. Owns affiliate, partnerships, content.
  • Reed Northland, Candice Reeves β€” Growth team
  • Hiring: Head of Marketing (NYC) Will likely join NYC HQ. Worth tracking β€” could become a second buyer for marketing tools.

βš”οΈ Competitive Landscape (Saad's daily reference set)

Baselane publishes head-to-head comparisons against these competitors, so Saad sees these names every day. Reference them strategically in outreach:

πŸ’‘ Outreach Hooks to Use

Specific, personalizable hooks pulled directly from his public history:

πŸ“¬ Best Channels to Reach Him

⚠️ Things to Avoid

Current Roles

  • VP of Growth & Partnerships β€” Baselane Title has evolved (also referenced as Head of Business Development & Partnerships and VP of Sales & Partnerships). Leads growth and partnership strategy for the landlord-focused fintech platform. Some sources list him as a co-founder / early team member.
  • Managing Director & Co-Founder β€” Rocket Realty Investors Founded 2020. Philadelphia-based real estate investment firm focused on the BRRRR strategy (Buy, Rehab, Rent, Refinance, Repeat). Mostly 2–4 unit long-term rentals.

Career Timeline

VP of Growth & Partnerships
Baselane
Current
Co-Founder / Managing Director
Rocket Realty Investors
2020 – Present
Growth
Plaid
Jul 2019 – Oct 2021
Project Leader
Boston Consulting Group (BCG)
Jan 2017 – Jul 2019
Consultant
Accenture Development Partnerships
Prior experience
CPA / Accounting
Owl Creek Asset Management & top-tier accounting firms
Early career

Origin Story

Saad became a real estate investor almost by accident β€” when he relocated, he didn't sell his first house and rented it out instead, accidentally launching his landlord career. His stated motivation for scaling beyond that first property was to generate additional rental income to help fund his parents' retirement.

As he scaled, he grew increasingly frustrated by the fragmented technology and property management tools available to small landlords β€” that frustration became the genesis story he tells for why he joined Baselane's mission.

Investment Philosophy

Saad emphasizes direct market engagement and deep understanding of local dynamics over passive scale. He's bullish on the short-term rental segment long-term but cautious about aggressive scaling during the current rising-rate environment.

"A nuanced grasp of your operational environment and a strategic approach to growth are indispensable." β€” Saad Dar, Best Ever CRE Podcast

On Baselane's mission: "I think what you can expect from us is that we'll continue to stay close to the community and listen… and try to build tools that most property managers find useful."

Education

  • MBA β€” Duke University Fuqua School of Business (2013–2015) Β· Social Entrepreneurship, Strategy & Consulting
  • Baruch College Zicklin School of Business Β· Accounting/Finance + Interdisciplinary Arts/History
  • Macaulay Honors College β€” CUNY Bachelor's degree
  • CPA Certification Certified Public Accountant

Real Estate Portfolio

  • ~20 units Mix of short-term and long-term rentals
  • Philadelphia focused Primarily 2–4 unit properties
  • BRRRR strategy Buy β†’ Rehab β†’ Rent β†’ Refinance β†’ Repeat
  • Origin story Began as an "accidental landlord" before scaling into a full investment business

About Baselane

Next-generation financial operating system and banking platform for independent landlords. Combines banking, bookkeeping, tax prep, and rent collection in one integrated system.

  • HQ 85 Fifth Ave, Floor 7, New York, NY 10003
  • Co-Founders Jad Yaghi Β· Thorben Scheidegger Β· Mathias Korder
  • Market ~11M independent US landlords (β‰ˆ20% of housing supply)
  • Investors Portage Ventures, Conversion Capital + angels from Google, PayPal, BlackRock

Personal Life β€” What's Public

Saad keeps personal life largely off the public record. The few things he has shared in podcast appearances:

Published Articles & Podcast Appearances

Frequent podcast guest on real estate investing and PropTech shows. Also writes for Baselane's resource hub.

Bylined Articles (via Muck Rack)

Podcast Appearances

Sources